Our Partners

Together with our specialised partners, we would like to make the first phase of parenthood easier for brand-new parents. Our partners have years of experience in all things baby-related and are ready to assist you with their products and expertise.


Aptamil follow-on formula is Nr. 1 in Switzerland*, and at the top of research and innovation. Aptamil is inspired by the model of breast milk and fulfills the nutritional requirements of your baby with a complete range of infant milk. On aptaclub.ch, you will find valuable tips and tools around pregnancy, breastfeeding and from the baby stage to a toddler.

Important note: Breastfeeding is ideal for your child. The WHO recommends exclusive breastfeeding during the first 6 months. Seek advice from a health care professional, if your child needs additional food or if you are not breastfeeding.

*Source: Nielsen + IMS follow-on formula, marketshare in value, Swiss retail and detail commerce, current year jan-apr. 2017


elmex® is the most recommended toothpaste brand in Swiss dental practices. The brand stands out due to its highest quality and scientifically proven efficacy of the specially designed products to protect the dental hard tissues. Especially for the protection of the primary teeth elmex Kinderzahnpasta (childrens toothpaste) with highly effective amine fluoride is recommended. elmex® - There is nothing better for your teeth!  


MAM launched in 1976. Its vision is to offer high-quality baby items that combine good design, functionality and medical expertise. MAM products fulfill the highest standards because the focus is always on meeting the needs of parents and their children. MAM's premium products are now the market leaders in many countries. In Switzerland, MAM is the biggest-selling brand of baby soothers and baby bottles (source: IQVIA/Nielsen, 12.2018).



To understand the needs of mothers and the behaviour of babies we work closely with leading specialists in the field of breastfeeding and lactation. Our core competence is to help mothers breastfeed and pump their breastmilk. We offer a complete range of products for breastfeeding mothers based on many years of research, know-how, innovation and professionalism.



Pampers is the leading manufacturer of nappies and babycare products. Through intensive research and collaboration with experts, the brand continuously develops products and services that meet babies’ needs – for example, Pampers New Baby, our best nappy for newborns’ soft stools, or new Pampers Baby-Dry with improved night-time absorption. Our scientists also focus on the sustainability of materials and packaging. Pampers has been winning over mothers and fathers in Europe with its innovative, high quality products for 40 years.

Our Cooperations

We support Stiftung Folsäure Schweiz (Swiss Folic Acid Foundation) to help close the "folic acid gap" in Switzerland. Expectant fathers and mothers can find advice in the parenting magazine wirEltern (in German). 

Foundation Folic Acid Switzerland

The "Foundation Folic Acid Switzerland" is dedicated to closing the gap in folic acid intake. If all people were to be provided with sufficient folic acid, the congenital malformation known as ‘spina bifida’ as well as numerous illnesses in adults would occur more infrequently.

Our Photographers

With your consent, professional photographers will take photos of your newborn. The photo shoot is held right in your maternity hospital and usually doesn’t take longer than 20 minutes. Your baby’s first portrait can be viewed in our online baby gallery within two working days of the photo shoot. More information about this service is available below.

Baby Smile

Everyone is on the edge of their seats and marvelling at the miracle of life. Baby Smile lets you capture your child’s very first moments forever. Right at your hospital and with no extra effort on your part. We capture these mesmerizing moments during the first days of life and create a free, no-obligation “Smile Set” specifically for your baby. The package includes beautifully designed photo products in top quality.

You and your family can decide from the comfort of your own home which ones you would like to purchase – you only buy the ones you really like.


Free of charge, without any commitment and varied – these are the highlights of our professional BabyCute, our baby photography service. During your hospital stay, we capture moments that create unforgettable memories to last for many generations. Our mobile photo studio, with a heating and lighting system as well as various sets and accessories, provides for a professional atmosphere. Right after the photoshooting you will receive a login code that allows you to access a preview of all photos as well as our shop. You may decide freely whether or not to purchase our photo products. Our concept is environmentally friendly and sustainable: we only produce what is really wanted.

Christina Brisset

Christina Brisset – Photography – When we see children, it reminds us just how quickly time passes. Newborns and their tiny, delicate little hands and feet, the first time they smile – these are the moments Christina Brisset wants to capture with her expressive images.

Christina Brisset is specialised in newborn photography and pregnancy photography. Photographing newborns requires extra patience and sensitivity, and it’s exactly the kind of challenge she loves!

Another big part of her work is portrait and product photography. Since 2017, I’ve offered several workshops and courses in children’s, portrait, street and night photography.